Rumors have surfaced that Tesla Inc. is planning to revive its media team, following the announcement of a new job opening at its Fremont, California factory.
Job Description and Requirements
The job, titled Vehicle Communications Manager, requires the successful candidate to manage all external data communication related to vehicle programs and coordinate efforts with external media. Specific responsibilities include:
- Collaborating with technical staff on vehicle metrics
- Managing external vehicle data to achieve consistency and accuracy
- Approving website content
- Enabling external media access to assess product
The ideal candidate must have over 5 years of experience in product marketing and sales. The expected compensation package includes an annual salary ranging from $112,000 to $168,000, as well as cash and stock awards.
Why it Matters
Tesla’s decision to revive its media team comes after a notable absence of a dedicated public relations department since October 2020. The company’s broader communication strategy has relied heavily on CEO Elon Musk and various Tesla handles on social media platforms.
Musk, who has been critical of mainstream media, has stated that he trusts the people and focuses on the product, rather than spending money on advertising and manipulating public opinion.
Elon Musk’s Stance on Media
In 2021, Musk emphasized his trust in the people and his focus on the product, stating:
“Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product. I trust the people.”
Recent Developments
Earlier this year, Tesla laid off its marketing team in the U.S., with Musk citing dissatisfaction with the team’s ad campaigns. This new job opening suggests that Tesla may be revisiting its media strategy and attempting to rebuild its media team.