Tesla Still Grappling with Unsold Cybertruck Inventory from Founding Series

Tesla Inc. is still grappling with unsold Cybertruck inventory from its founding series, despite offering incentives to clear them out. The company’s US inventory currently lists four foundation series all-wheel drive Cybertrucks, priced at $99,990.

Background

The foundation series Cybertrucks have been in Tesla’s inventory since mid-December. Initially, the company offered no special promotions for these vehicles. However, as time passed, Tesla introduced offers, including free supercharging for the lifetime of the vehicle, in an effort to stimulate sales. These offers were made available for orders placed on or after December 27, but only for a limited time.

Current Status

Despite these efforts, the foundation series Cybertrucks remain in inventory, suggesting that potential customers are hesitant to pay a premium for the stainless steel truck. The continued presence of these vehicles in Tesla’s inventory hints at significant demand challenges for the Cybertruck.

The Foundation Series

The foundation series refers to a limited and pricier edition of the Cybertruck, featuring laser-etched foundation series badges and premium accessories. Tesla manufactured only the foundation series Cybertrucks for the first few months of deliveries. In October, the company began selling the regular version of the Cybertruck, priced approximately $20,000 lower than the foundation series.

Implications

The fact that the foundation series trucks remain in inventory suggests that customers are unwilling to pay a premium for the Cybertruck’s unique features. This could have implications for Tesla’s sales strategy and revenue projections.

For more information on the future of mobility and electric vehicles, check out our related coverage.

Note: All images and photos are for illustrative purposes only.