- Tesla has extended the free lifetime supercharging offer on its base Cybertruck models.
- The offer is available for foundation series Cybertrucks in inventory, with orders placed on or after December 27 and delivered by January 31.
- This extension indicates that Tesla is still working to clear its inventory of foundation series Cybertrucks.
Background
Tesla initially introduced the foundation series Cybertrucks with a starting price of $99,990 for the base version. These limited-edition vehicles feature laser-etched foundation series badges and premium accessories. In October, Tesla began selling the regular version of the Cybertruck, priced around $20,000 lower than the foundation series.
Current Sales and Inventory
Despite the introduction of the regular Cybertruck model, Tesla still has foundation series Cybertrucks in its inventory. The company has been offering free supercharging on these vehicles to incentivize sales. According to data from Kelley Blue Book, the Cybertruck was Tesla’s third best-selling vehicle in the US in 2024, with 38,965 units sold in the 12 months ending December.
Implications
The extension of the free supercharging offer suggests that Tesla is facing challenges in selling its foundation series Cybertrucks. The company’s efforts to clear its inventory may indicate that demand for these vehicles is not meeting expectations. However, the Cybertruck remains a significant contributor to Tesla’s sales, and the company is likely to continue exploring strategies to drive demand for this model.
Sales Performance
The Cybertruck has performed reasonably well in the US market, with sales exceeding those of the Tesla Model S and Model X. The vehicle’s sales figures are expected to continue growing as Tesla expands its product lineup and improves its manufacturing capabilities.
Conclusion
Tesla’s decision to extend the free supercharging offer on its base Cybertruck models reflects the company’s efforts to manage its inventory and drive sales. As the electric vehicle market continues to evolve, Tesla must balance its production and pricing strategies to remain competitive. The success of the Cybertruck will be an important factor in Tesla’s overall performance, and the company’s ability to adapt to changing market conditions will be crucial in determining its long-term viability.