EV giant Tesla has announced that customers who purchase or lease a new Model X or Model S in the US are eligible for free supercharging during their ownership of the vehicle. This offer is aimed at increasing demand for the company’s expensive car offerings.
Key Details
- The offer applies to Model S and X purchases in the US, Canada, Puerto Rico, Europe, and the Middle East.
- Model S starts at $79,990 in the US, while Model X starts at $84,990.
- The complimentary supercharging offer is a strategic move to counter slowing deliveries and boost sales of Tesla’s pricier models.
Recent Developments
Tesla has been facing challenges in recent months, including:
- A 11.5% drop in sales of China-made vehicles in January compared to the same month in 2024.
- A refreshed version of the bestselling Model Y SUV was launched in January, with a 25% price hike and full self-driving capabilities.
- CEO Elon Musk warned of several weeks of lost production in Q1 due to retooling factories for the new Model Y.
Impact on Deliveries
Tesla reported global deliveries of 1.79 million vehicles in 2024, down from 1.81 million in 2023. This marks the first decline in vehicle deliveries in over a decade. Despite this, the company expects its vehicle business to “return to growth” in 2025.
Future Plans
Tesla plans to start production of new models, including more affordable ones, in the first half of 2025. This is expected to increase the company’s total addressable market and potentially boost sales.
Conclusion
Tesla’s offer of complimentary supercharging for Model S and X in the US is a strategic move to boost demand for its pricier car offerings. With recent challenges and declining deliveries, the company is looking to grow its business in 2025 with new models and increased production.