Electric vehicle giant Tesla Inc is now offering significant discounts on its inventory of Cybertrucks in the U.S. This move aims to clear out the 2024 stock, making room for newer models and enhancing sales.
Details of the Offer
- Discount Amount: The discounts can go up to $6000 for foundation series Cybertrucks and $5,100 for non-foundation series Cybertrucks.
- Applicability: These offers are applicable to new 2024 model year vehicles, indicating a strategic push to sell the current year’s models.
- Previous Discounts: Earlier in January, Tesla offered discounts of up to $2000 on non-foundation series Cybertrucks, showing a significant increase in the discount amount over time.
The Cybertruck: A Premium Offering
- Pricing: The Cybertruck is one of Tesla’s premium vehicles, starting at $79,990 for the base all-wheel drive variant and $99,990 for the more premium Cyberbeast variant.
- Sales Performance: According to data from Kelley Blue Book, the Cybertruck was Tesla’s third best-selling vehicle in the U.S. in 2024, following the mass-market Model 3 and Model Y.
- Sales Figures: Tesla sold 38,965 Cybertruck units in the 12 months through the end of December, surpassing the sales of Model S or Model X in the country.
Variants and Deliveries
- Foundation Series: Initially, Tesla only produced the foundation series Cybertrucks, which are limited and pricier editions with laser-etched foundation series badges and premium accessories.
- Non-Foundation Series: In October, Tesla began selling the regular version of the Cybertruck, priced about $20,000 lower than the foundation series, expanding the options for potential buyers.
Conclusion
Tesla’s decision to triple the discounts on Cybertrucks indicates a strategic move to boost sales and clear out the 2024 inventory. With the Cybertruck being a significant part of Tesla’s lineup, these discounts could attract more buyers and contribute to the company’s overall sales performance in the competitive electric vehicle market.