Tesla is now providing free colored vinyl wraps for foundation series Cybertruck buyers in the U.S. to stimulate demand for its premium offering. This move is likely an attempt to clear inventory for the foundation series, which has seen slower sales due to its higher price point.
Details of the Offer
The company announced the offer on social media, stating that foundation series Cybertruck buyers will receive a complimentary XPEL vinyl wrap when taking delivery by March 31. The Cybertruck’s stainless steel body does not allow for exterior paint, but customers can wrap the truck to customize their vehicle.
Unique Customization Options
Several interestingly wrapped Cybertrucks have emerged on roads and social media, showcasing the vehicle’s customization potential. For example, celebrity couple Jay-Z and Beyoncé wrapped their Cybertruck in matte black, while Mexican entrepreneur Alejandro Salomon designed his vehicle wrap after the P-51 Mustang Bomber.
Significance of the Offer
Tesla initially only manufactured foundation series Cybertrucks, which are a limited and pricier edition of the vehicle with laser-etched badges and premium accessories. In October, the company started selling the regular version of the Cybertruck, priced about $20,000 lower than the foundation series. However, the foundation series trucks remain in inventory, suggesting demand constraints due to the high price point.
Pricing and Discounts
The foundation series Cybertruck starts at $99,990, while the regular Cybertruck starts at $79,990. To incentivize sales, Tesla is offering discounts of up to $6,000 for the foundation series vehicles. Additionally, the free vinyl wrap offer is valued at $4,500, which is the price of the wrap on Tesla’s online shop.
Conclusion
Tesla’s offer of free vinyl wraps for foundation series Cybertruck buyers is a strategic move to boost sales and clear inventory for the premium offering. With the regular Cybertruck now available at a lower price point, the company is likely trying to appeal to customers who are willing to pay a premium for the unique features and customization options of the foundation series.