Tesla is offering a range of promotions to customers in the US, aiming to increase sales figures across all its models, including the Cybertruck.
Free FSD Upgrades
The electric vehicle giant is providing free FSD (Full Self-Driving) upgrades on all new Model 3, Model Y, Model S, Model X, and Cybertruck orders. However, this offer does not apply to Foundation Series Cybertruck, Model Y Launch Series, or vehicles under an active lease. Used vehicle, business, and commercial orders are also not eligible for this promotion.
Additional Promotions
Other offers include:
- 0% APR financing on new Model 3 orders
- A $2,000 discount on the purchase price of the new Model Y for owners of the original Model Y
Background
These promotions come at a time when Tesla is experiencing a decline in sales in the US. Recent reports show a 15% decline in new registrations for Tesla vehicles in California, a 71% plunge in year-over-year profits in Q1 2025, and a 28% decline in European sales.
New Developments
Tesla has recently released a cheaper trim of the Cybertruck with fewer features and a more accessible price point. The company has also shifted its marketing strategy for the Cybertruck to appeal to traditional pickup truck buyers. Furthermore, Tesla has announced that more affordable models are on their way, based on the current Tesla lineup.
Future Prospects
The introduction of these promotions and new models may help Tesla regain its momentum in the US market. With the electric vehicle market continuing to grow, Tesla’s efforts to make its models more affordable and appealing to a wider range of customers may pay off in the long run.