Veteran investors Gary Black, managing director of Future Fund LLC, and Gerber Kawasaki‘s Co-Founder Ross Gerber have expressed their disappointment with Tesla Inc.‘s Cybertruck sales. Both investors took to social media to share their views on the matter.
What Happened
Gerber, who owns a Cybertruck himself, shared his disappointment with the sales figures, stating that it would be beneficial for the truck’s value if Tesla were to discontinue the Cybertruck, making his truck a collector’s item. He described the sales result as “a very sad result” for the Cybertruck.
“Would probably help values if they discontinue the Tesla Cybertruck. Then my truck becomes a collector’s item… but this is a very sad result for the cybertruck.”
Black, on the other hand, offered his insights into the poor sales, reiterating that the Cybertruck’s design held it back. He suggested that Tesla should consider launching a smaller, more traditional-looking pickup truck priced in the $50K range.
Global Pickup Truck Market
The global total addressable market (TAM) for pickup trucks is an 8-million unit sector, representing 10% of the overall global passenger vehicles market. If Tesla were to capture even a 1% share of this market, it would translate to 80,000 trucks per year, resulting in approximately $800 million in profit per year.
Why It Matters
Tesla’s Q2 deliveries, while exceeding market expectations, were largely driven by the sales of the Tesla Model 3 and the Tesla Model Y, representing over 373,000 units of the 384,000 deliveries during Q2 2025. Despite the overall decline in sales, Tesla has managed a rebound in June in markets like the UK, where sales experienced a 12% year-over-year increase. Tesla’s China sales also climbed 3.7% during June.
Tesla’s Sales Performance
CEO Elon Musk has assumed oversight of the company’s sales in Europe and the U.S. following Omead Afshar‘s departure from the company. Despite this, the Cybertruck’s poor sales performance has raised concerns among investors. Tesla offers satisfactory momentum while scoring well on growth and quality metrics, but the stock offers poor value.
Read More
For more information on Tesla’s sales performance and the future of mobility, check out our coverage on the topic.
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