Tesla Faces Potential License Revocation in California Over Autopilot Advertising Lawsuit

The California Department of Motor Vehicles (DMV) has filed a lawsuit against Tesla, seeking to ban the company from selling cars in the state for 30 days. The lawsuit alleges that Tesla has engaged in false advertising, misleading consumers about the capabilities of its Autopilot and Full Self-Driving features.

Background

The DMV launched an investigation into Tesla in 2021, citing concerns over misleading advertising. In 2022, the DMV sent an inquiry to Tesla, asking the company to respond to allegations of “creating incorrect perceptions” about its systems. However, Tesla claims that the alerts in the FSD or Autopilot system, which ask drivers to be attentive, are sufficient to offset any misleading statements.

Court Hearing Scheduled

A court has scheduled a 5-day hearing, and the DMV is pursuing a 30-day suspension of Tesla’s dealer license in the state. The DMV’s appeal to the court states: “The Department seeks an order suspending Respondent’s manufacturer and dealer licenses for not less than thirty (30) days.”

Impact on Tesla’s Sales

Any suspension of Tesla’s sales could have significant consequences for the company, which has already experienced a 12.6% decline in sales in the US during Q2. However, Tesla remains a segment leader with 44% of the electric vehicle market share.

Recent Developments

Despite the decline in US sales, Tesla has seen a rebound in China, with over 12,300 insured registrations in July’s second week. The company has also filed for a long-range Model 3+ trim in China, offering over 500 miles on a single charge. Additionally, Tesla has announced that it has sold over 3 million Model 3 units worldwide.

Conclusion

The outcome of the lawsuit and potential license revocation remains to be seen. However, one thing is certain: the situation will be closely watched by investors and industry experts alike. With Tesla’s stock price and sales hanging in the balance, the company’s future prospects are uncertain.

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