Tesla Inc. has witnessed a decline in sales in the Chinese domestic market, with weekly deliveries dropping below 10,000 units. This downturn is part of a larger trend of sluggish sales in North America and Europe.
Key Statistics
- 9.9k new insured registrations in China during the week of July 14 to July 20
- Sales declined 19.3% compared to the previous week
- Sales are down 4.3% year-over-year, despite being up 72.2% quarter-over-quarter
Impact on the Company
The decline in sales follows a period of challenges for Tesla, including:
- A 12% drop in sales in the US during Q2
- High-profile exits from the company, including Troy Jones, who led the Tesla sales team for over a decade
- The appointment of Raj Jegannathan, a senior IT executive, to head sales
Tesla’s Focus on China
Despite the decline in sales, Tesla is doubling down on the Chinese market. The company has:
- Registered the Model 3+ trim with over 500 miles of range on a single charge
- Reached the 3 million worldwide sales mark for the Model 3
What’s Next for Tesla?
As the company navigates this challenging period, it will be important to watch for:
- How Tesla responds to declining sales in China and other markets
- The impact of new model releases and features on sales
- The company’s overall strategy for growth and expansion in the EV market
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