Italy Sees Over 25% Decline in New Tesla Car Sales

Tesla Inc. is facing challenges in the European region, with sales in Italy declining by over 25.6% in September. The company sold 1,450 units in the region during September, capturing 1.1% of the total market share.

Year-to-Date Sales

Tesla’s year-to-date sales in Italy from January to September totaled 12,996 new vehicles, accounting for 1.08% of the total market share. However, this represents a 32.36% decline compared to the same period in 2024.

Tesla’s German Factory Boosts Production

Despite declining sales, Tesla’s Gigafactory in Berlin has announced plans to boost production in response to positive feedback from the markets it supplies to for Q3 and Q4. The factory serves over 37 markets across the globe, including Europe, the Middle East, and Taiwan.

European EV Market

The EV sector in Europe has experienced growth, with European EV sales growing 30% year-to-date from January to July. Germany and the UK led the growth, with increases of 43% and 32%, respectively. The Italian region also experienced a 40% surge in sales during that period.

Tesla’s Q3 Deliveries and China Sales

Tesla is expected to beat analyst consensus over Q3 delivery figures, driven by increased demand for EVs in the US ahead of the September 30 deadline for the Federal EV Credit. In China, Tesla’s sales have shown steady growth, with the company reporting over 19,300 new insured registrations in September.

Expert Insights

However, experts have cautioned against Tesla’s deliveries, with investment firm Gerber Kawasaki’s co-founder Ross Gerber warning that “winter is coming” for Tesla in the fourth quarter of the year.

Tesla scores well on Momentum and Growth metrics, offering satisfactory Quality, but poor Value. The company also offers a favorable price trend in the Short, Medium, and Long term. For more insights, consider analyzing market trends and data to make informed decisions.

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