The chef behind Tesla’s high-profile Hollywood diner, Eric Greenspan, has announced his departure from the project. This move comes as the company prepares to overhaul the diner into a full-service restaurant. Greenspan, a Los Angeles chef, had helped launch the Tesla Diner alongside its 80-stall Supercharger station on Santa Monica Boulevard.
Reason for Departure
Greenspan stated that he is leaving the Tesla Diner project to focus on the opening of his new Jewish deli, Mish. His exit has been in the works for over a month, and he expressed his desire to concentrate on his new venture.
Shift to Full-Service Restaurant
Workers at the Hollywood location have been informed that the hybrid walk-up and drive-in operation will convert to a traditional sit-down, full-service restaurant by January. This marks the biggest operational shift yet for the retro-futuristic diner and charging hub.
Background
The Tesla Diner, which opened in July, has drawn both long lines of Tesla fans and protests over CEO Elon Musk’s politics and the diner’s giant outdoor screens. Despite the mixed reviews, the diner has seen strong sales, with Tesla reporting that it sold about 50,000 burgers in the third quarter.
Menu and Expansion Plans
Greenspan had helped craft the original menu, which included classic American diner fare. However, due to surging demand, the menu was simplified to improve speed and consistency. Tesla has already begun exploring additional locations, including potential diners in Austin and Palo Alto.
Future Developments
The overhaul of the Tesla Diner is expected to bring significant changes to the operation. With Greenspan’s departure and the shift to a full-service restaurant, the diner is poised for a new chapter in its development. As Tesla continues to expand its presence in the food industry, it will be interesting to see how the company navigates the challenges and opportunities ahead.
Stock Performance
Tesla’s stock closed 1.88% lower at $401.25 on Tuesday, sliding another 0.72% in after-hours trading. The company’s stock has seen a year-to-date increase of 5.79% and a 18.45% increase over the year.