Tesla Inc’s plan to introduce autonomous vehicles across the country has been a significant storyline in recent earnings reports. The company has filed new trademarks that could indicate the names of some vehicles. However, Tesla may have to pivot to a new name after being turned down for a trademark for “Robotaxi.”
Background on Tesla’s Trademark Filings
As Tesla expands its autonomous vehicle efforts, the company has filed trademarks for several names, including “Cybercab,” “Robotaxi,” “Robobus,” “Cybercar,” and “Cybervehicle.” The timing of these filings suggests that Tesla may be concerned about losing the rights to these terms. During the company’s fourth-quarter earnings call, CEO Elon Musk mentioned that Tesla may not be allowed to use certain terms in certain states due to regulatory restrictions.
The Naming Challenge
Musk has used the phrases “Cybercar” and “Cybervehicle” publicly, and Tesla quickly filed trademark claims after his commentary. However, the US Patent and Trademark Office (USPTO) has been hesitant to grant Tesla trademarks with “Cyber” in the title, as there are other companies with similar trademarks. This comes despite Tesla already having the Cybertruck.
Potential Naming Options
The future Tesla vehicle could eventually be called “Cybercar,” but there’s a chance the company may have to go back to the drawing board and pick a new name. Tesla appears not to have learned from past trademark issues, having previously abandoned its trademark claim for Model E due to Ford holding the rights to the term for vehicles.
Key Takeaways
- Tesla has filed trademarks for “Cybercar” and “Cybervehicle” after Elon Musk used the phrases publicly.
- The USPTO has been hesitant to grant Tesla trademarks with “Cyber” in the title due to similar existing trademarks.
- Tesla may have to pivot to a new name after being turned down for a trademark for “Robotaxi.”
- The company’s autonomous vehicle efforts continue to expand, with new trademarks filed for various names.