The electric vehicle market has seen a decline in sales, and Tesla is looking to boost demand for its Cybertruck model. One way to achieve this is by lowering the price. The Cybertruck is currently on sale for a starting price of $59,990 for the dual motor, all-wheel drive version. However, this sale is for a limited time, and Tesla CEO Elon Musk has hinted at a price increase once the deal timer expires.
Limited Time Offer
The sale will last for 10 days, and the new price will depend on the demand seen during this period. Musk stated that the price will be determined by “how much demand we see at this price level.” This move is seen as a strategy to rebuild sales in 2026, especially considering the end of the Federal EV tax credits and lower EV demand.
History of the Cybertruck
The Cybertruck was announced by Tesla years ago, with promises of a $40,000 starting price point. However, this never materialized. The original price point was higher than expected, which may have kept some customers from purchasing. The key is whether Tesla will commit to a price point lower than the original price and low enough to keep demand high.
Decline in Sales
The Cybertruck has seen a significant decline in sales, with 39,965 units sold in 2024 and 20,237 units sold in 2025, a 48% year-over-year decrease. Musk originally had plans for annual production of 250,000 Cybertruck units, but demand has put production needs at less than 10% of that total.
Future of the Cybertruck
With Tesla already planning to end production of some electric vehicle models to make room for production of the Optimus Bot humanoid robot, the company faces tough decisions on how much production capabilities and attention should be put into the Cybertruck. Cybertruck sales have begun in international markets in recent months, which could help drum up demand. However, the question remains how much demand and whether Tesla will publicly share figures or comments on demand.
What’s Next?
Investors and Tesla fans will be closely monitoring the situation to see what the new price point is and whether Musk stands by the 10-day deadline or extends the sale. The future of the Cybertruck remains uncertain, but one thing is clear: Tesla is looking to boost sales and rebuild demand for its unique electric pickup truck model.