Tesla Inc is experiencing strong demand for its unique electric pickup truck, the Cybertruck, after struggling to sell the vehicle. The company recently lowered the price of the all-wheel drive Cybertruck to a starting price of $59,990, and demand has been high since the price drop.
Tesla Stands Behind 10-Day Deadline
The price drop is only available for a limited time, and Tesla is sticking to its 10-day deadline. The new price will only be available through February 28. After the deadline, the price will depend on demand, according to Tesla CEO Elon Musk.
Key Points
- The all-wheel drive Cybertruck is available for $59,990, a significant drop from the previous starting price
- The price drop is only available for 10 days, and the company will reassess pricing after the deadline
- Demand for the Cybertruck has been strong since the price drop, with many customers expressing interest in the vehicle
New Demand Vs. Demand Drop-Off
Tesla is facing a good problem, with high demand for the Cybertruck. However, the company must now decide how to price the vehicle after the initial 10-day period. The current gap between the lowest and next cheapest version of the Cybertruck is $20,000, and Tesla must determine how to balance pricing with demand.
Demand Figures
- Tesla sold 39,965 Cybertrucks in 2024, but sales dropped to 20,237 units in 2025, a 48% year-over-year decrease
- Musk originally planned for an annual production of 250,000 Cybertruck units, but demand has put production needs at less than 10% of that total
- Cybertruck sales have begun in international markets, which could help increase demand
Future of the Cybertruck
The future of the Cybertruck is uncertain, with Tesla facing tough decisions on production capabilities and attention. The company is already planning to end production of some electric vehicle models to make room for production of the Optimus Bot humanoid robot. However, with strong demand for the Cybertruck, Tesla may need to reassess its production plans and prioritize the vehicle.