The National Highway Traffic Safety Administration (NHTSA) has launched an investigation into traffic violations committed by Tesla’s Full Self-Driving (FSD) system. In response, Future Fund LLC’s managing director, Gary Black, believes that Tesla needs to improve its public relations efforts.
Tesla Needs PR Staff To ‘Fight Off’ Regulation
Black took to social media to express his thoughts on the matter, stating that Tesla requires a 1-2 person PR staff to counter regulatory efforts like the NHTSA investigation. He noted that the new director of NHTSA, Jonathan Morrison, is likely to “make a name for himself” with this initiative. Morrison has previously called for stricter oversight of the autonomous driving industry in the US, emphasizing the need for strong leadership.
Recent Developments
The news comes as Tesla CEO Elon Musk may still receive billions of dollars from the company’s newly unveiled compensation package, even if the goals stipulated in the package are not met. The package includes milestones related to autonomous driving, such as 10 million active FSD subscriptions and 1 million Robotaxis in operation. Interestingly, Tesla recently revised the meaning of its FSD system.
Affordable Models Invite Criticism
Meanwhile, Tesla’s affordable Model Y and Model 3 trim levels have received mixed reactions from analysts. Some have expressed disappointment at the pricing of the trim levels, which are not significantly different from the already available variants. Others have suggested alternative approaches, such as releasing an affordable two-door model or incorporating a steering wheel into the Cybercab.
Market Trends
Tesla scores well on Momentum and Growth metrics, boasting satisfactory Quality, but poor Value. The company’s price trend is favorable in the Short, Medium, and Long term. For more insights, consider exploring stock rankings and market analysis.
Conclusion
As the NHTSA investigation into Tesla’s FSD system continues, the company’s need for effective public relations efforts has become increasingly apparent. With the autonomous driving industry under scrutiny, Tesla must demonstrate strong leadership and adapt to evolving regulatory requirements.